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Creating ConsumersHome Economists in Twentieth-Century America$
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Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

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From Service to Sales: Utility Home Service Departments, 1920–1940

From Service to Sales: Utility Home Service Departments, 1920–1940

Chapter:
(p.208) 6 From Service to Sales: Utility Home Service Departments, 1920–1940
Source:
Creating Consumers
Author(s):

Carolyn M. Goldstein

Publisher:
University of North Carolina Press
DOI:10.5149/9780807872383_goldstein.10

This chapter discusses the mediating role of home economists in power and light companies. Home economists were employed by gas and electric utility companies in the interwar period as a part of a massive public relations campaign to demonstrate new technologies powered by electricity and gas. Face-to-face interactions between home economists and the public assumed a primary importance as home economists demonstrated appliances and encouraged consumers to buy products that used these new sources of energy.

Keywords:   home economists, utility companies, interwar period, technologies, electricity, gas, appliances

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