This chapter examines the Universal Negro Improvement Association's (UNIA) legacy in the context of black activism. In particular, it considers the striking contrast between UNIA and NAACP success in the rural South, especially in the Georgia and Delta regions. It highlights the almost exclusively rural character of Garveyism in Georgia and its connection to the NAACP's popularity in urban areas of the state, as well as UNIA's presence in the Yazoo-Mississippi Delta. The chapter also discusses the strategies of the NAACP and another historically significant group, the Southern Tenant Farmers Union, to win the support and leadership of blacks in the South, including rural farmers. Finally, it analyzes the role of Garveyism in promoting black nationalism as a deeply rooted ideology.
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