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Sold AmericanConsumption and Citizenship, 1890-1945$
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Charles F. McGovern

Print publication date: 2006

Print ISBN-13: 9780807830338

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807876640_mcgovern

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Epilogue Price Check

Epilogue Price Check

Chapter:
(p.367) Epilogue Price Check
Source:
Sold American
Author(s):

Charles F. McGovern

Publisher:
University of North Carolina Press
DOI:10.5149/9780807876640_mcgovern.14

The competing visions of consumers and consumption explored in this book each found avid support in the decades beyond 1945 and still shape spending practices today. Consumers' Research, and later Consumers Union, pioneered an engaged buyer activism to secure better products, more accurate information, and greater satisfaction. This epilogue describes how the postwar political climate solidified the relationship between nationality and consumption into everyday common sense. After 1945, economic growth reestablished the social authority of private enterprises and consumers came to view private enterprise as a sole institution delivering new and better things for everyday Americans.

Keywords:   consumers, consumption, spending, Consumers' Research, Consumers Union, activism, postwar political climate, nationality, private enterprise

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