Jump to ContentJump to Main Navigation
Sold AmericanConsumption and Citizenship, 1890-1945$
Users without a subscription are not able to see the full content.

Charles F. McGovern

Print publication date: 2006

Print ISBN-13: 9780807830338

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807876640_mcgovern

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in CSO for personal use (for details see http://www.northcarolina.universitypressscholarship.com/page/privacy-policy).date: 19 January 2018

The Nationalization of Consumers

The Nationalization of Consumers

The Political Language of American Advertising, 1890–1930

(p.62) Chapter 2 The Nationalization of Consumers
Sold American

Charles F. McGovern

University of North Carolina Press

This chapter examines the political language of national advertising. It argues that advertisers drew on political metaphors and language to designate consumers, products, and consumption as important elements of American life. The chapter discusses how advertisers portrayed consumption as a political exercise and how advertisements reinforced the electoral metaphor to assert that spending is the proper activity of citizenship.

Keywords:   advertising, political metaphors, consumers, products, consumption, advertisers, advertisements, spending, citizenship

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .