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Sold AmericanConsumption and Citizenship, 1890-1945$
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Charles F. McGovern

Print publication date: 2006

Print ISBN-13: 9780807830338

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807876640_mcgovern

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Making Consumption American

Making Consumption American

Advertisers, Consumers, and National Identity

(p.96) Chapter 3 Making Consumption American
Sold American

Charles F. McGovern

University of North Carolina Press

This chapter highlights advertising's openly nationalist vision of consumption and explores how advertisers “naturalized” consumers as Americans, by portraying consumption as the adhesive of a common shared culture. It discusses the relationship among consumption, nationality and Americanism, demonstrating that consumption is a means of naturalization and the ritual process of being a bona fide American.

Keywords:   consumption, advertisers, consumers, culture, nationality, Americanism, naturalization

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