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Sold AmericanConsumption and Citizenship, 1890-1945$
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Charles F. McGovern

Print publication date: 2006

Print ISBN-13: 9780807830338

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807876640_mcgovern

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The Science of Purchasing

The Science of Purchasing

Chapter:
(p.163) Chapter 5 The Science of Purchasing
Source:
Sold American
Author(s):

Charles F. McGovern

Publisher:
University of North Carolina Press
DOI:10.5149/9780807876640_mcgovern.9

The first comprehensive approach to consumers' problems came from Stuart Chase and Frederick J. Schlink's best-selling Your Money's Worth (1927). This chapter sketches the emergence of this aggressive voice of the consumer's interest in their book, which offers an analysis of the consumer's helplessness against inefficient production and distribution, defective and dangerous products, and fraudulent advertising. It also discusses the founding of the Consumers' Research, the product-testing and advocacy organization that arose from Your Money's Worth.

Keywords:   consumers, Stuart Chase, Frederick J. Schlink, Your Money's Worth, production, distribution, fraudulent advertising, Consumers' Research

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