Contents
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Anatomy of a Start-Up Company Anatomy of a Start-Up Company
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Business Model Business Model
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Technology Development (Proof of Concept) Technology Development (Proof of Concept)
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Product Development Product Development
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Product Development Addressing Technical and Regulatory Risks Product Development Addressing Technical and Regulatory Risks
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Overview of Drug Development Overview of Drug Development
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Overview of Medical Device and Diagnostic Development Overview of Medical Device and Diagnostic Development
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Product Development Addressing Market Risk Product Development Addressing Market Risk
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Manufacturing Manufacturing
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Sales and Marketing Sales and Marketing
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The University Start-Up Ecosystem The University Start-Up Ecosystem
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The University The University
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The University Protects Intellectual Property The University Protects Intellectual Property
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The University Licenses Intellectual Property The University Licenses Intellectual Property
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The University Employs Faculty Founders The University Employs Faculty Founders
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The University Supports Start-Ups The University Supports Start-Ups
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People People
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Faculty Member Faculty Member
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Former Students to Fill the Talent Gap Former Students to Fill the Talent Gap
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Advisers and Mentors Advisers and Mentors
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Boards and the Management Team Boards and the Management Team
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Funding Funding
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Pre-Start-Up Funding Pre-Start-Up Funding
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Grant Funding Grant Funding
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Equity Investments Equity Investments
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Angel Investors Angel Investors
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Venture Capital Firms Venture Capital Firms
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Equity, Valuation, and Dilution Equity, Valuation, and Dilution
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Flat and Down Rounds Flat and Down Rounds
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Exits and Returns Exits and Returns
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Other Forms of Funding Other Forms of Funding
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Corporate Partnerships Corporate Partnerships
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Debt Debt
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Bootstrapping Bootstrapping
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Crowdfunding Crowdfunding
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2 The University Start-Up: Characteristics and Context
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Published:January 2016
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Abstract
A university startup has a number of characteristics, many of which are common to any startup. Central to the startup is the business model, the mechanism by which the company will create, market, and sell products and services in exchange for money from the customer. In addition, university startups involve many discrete operations including technology development, product development, sales and marketing, and manufacturing. The university startup is set in the context of an ecosystem composed of the university, people, and money. The university provides the innovation, usually in the form of intellectual property by way of a license, around which the startup is formed. People provide the expertise, management, judgement, decision-making, advice, and connections essential for launching and growing a startup. Money is the fuel to build the startup. It comes in two basic forms: dilutive and non-dilutive. The former involving a sharing of the company ownership and the latter not.
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