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Organic ResistanceThe Struggle over Industrial Farming in Postwar France$
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Venus Bivar

Print publication date: 2018

Print ISBN-13: 9781469641188

Published to North Carolina Scholarship Online: September 2018

DOI: 10.5149/northcarolina/9781469641188.001.0001

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Greening the Mainstream, 1968–1980

Greening the Mainstream, 1968–1980

Chapter:
(p.141) Chapter Five Greening the Mainstream, 1968–1980
Source:
Organic Resistance
Author(s):

Venus Bivar

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469641188.003.0006

The success of the productivity drive led to surplus problems by the end of the 1960s. French and European policy makers demanded even greater efficiencies, largely by way of farming less land and moving into high-value low-output niche production. The simultaneous rise of environmentalism justified the removal of land from production. By the 1970s, the SAFER was overseeing the creation of nature reserves and recreational areas, while new guidelines for remembrement required environmental planning. High-value low-output production was not only adopted by the mainstream. As part of the growing counter-cultural movement, urban youth moved to the countryside to farm. As niche markets grew, thanks to a growing demand from consumers for a greener world, the Ministry of Agriculture took notice. Along with the new Fédération nationale d'agriculture biologique (FNAB), the Ministry created official standards for organic production, institutionalizing a movement that had spent several decades at the margins.

Keywords:   Mansholt Plan, Vedel Report, Fédération nationale d'agriculture biologique (FNAB), Remembrement, Société d'aménagement foncier et d'établissement rural (SAFER), Environmentalism, Back-to-the-landers

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