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Remaking the American PatientHow Madison Avenue and Modern Medicine Turned Patients into Consumers

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Nancy Tomes

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
book
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.001.0001
Subject:
Public Health and Epidemiology, Public Health

In a work that spans the twentieth century, this book questions the popular—and largely unexamined—idea that in order to get good health care, people must learn to shop for it. Tracing the robust ... More

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