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Oriard, M. (2010-09-12). The End of the Rozelle Era. In Brand NFL: Making and Selling America's Favorite Sport. : University of North Carolina Press. Retrieved 27 Sep. 2021, from https://northcarolina.universitypressscholarship.com/view/10.5149/9780807899656_oriard/upso-9780807871560-chapter-4.