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Tomes, N. (2015-06-30). The Fourth Necessity. In Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. : University of North Carolina Press. Retrieved 21 Sep. 2021, from https://northcarolina.universitypressscholarship.com/view/10.5149/northcarolina/9781469622774.001.0001/upso-9781469622774-chapter-6.