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Capital IntentionsFemale Proprietors in San Francisco, 1850-1920$
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Edith Sparks

Print publication date: 2006

Print ISBN-13: 9780807830611

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807868201_sparks

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 22 September 2021

What It Took to Draw Customers

What It Took to Draw Customers

Chapter:
(p.115) Chapter 4 What It Took to Draw Customers
Source:
Capital Intentions
Author(s):

Edith Sparks

Publisher:
University of North Carolina Press
DOI:10.5149/9780807868201_sparks.8

In the 1850s, whatever the services that women provided were valuable in a male-dominated early San Francisco. Drawing customers was relatively easy but eventually became more difficult as the city matured into an urbane marketplace. This chapter examines the increasingly demanding patrons that female proprietors had to deal with, and how increased patrons and competition made operating a successful business more and more expensive and difficult over time.

Keywords:   customers, patrons, female proprietors, competition

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