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Capital IntentionsFemale Proprietors in San Francisco, 1850-1920$
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Edith Sparks

Print publication date: 2006

Print ISBN-13: 9780807830611

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807868201_sparks

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What It Took to Draw Customers

What It Took to Draw Customers

(p.115) Chapter 4 What It Took to Draw Customers
Capital Intentions

Edith Sparks

University of North Carolina Press

In the 1850s, whatever the services that women provided were valuable in a male-dominated early San Francisco. Drawing customers was relatively easy but eventually became more difficult as the city matured into an urbane marketplace. This chapter examines the increasingly demanding patrons that female proprietors had to deal with, and how increased patrons and competition made operating a successful business more and more expensive and difficult over time.

Keywords:   customers, patrons, female proprietors, competition

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