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Creating Consumers – Home Economists in Twentieth-Century America - North Carolina Scholarship Online
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Creating Consumers: Home Economists in Twentieth-Century America

Carolyn M. Goldstein


Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. This book charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertis ... More

Keywords: home economics, household managers, American families, consumers, homemakers, manufacturers, political leaders, educational movement, consumer expertise, interwar period

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780807835531
Published to North Carolina Scholarship Online: July 2014 DOI:10.5149/9780807872383_goldstein


Affiliations are at time of print publication.

Carolyn M. Goldstein, author