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Creating ConsumersHome Economists in Twentieth-Century America$
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Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

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(p.1) Introduction
Creating Consumers

Carolyn M. Goldstein

University of North Carolina Press

The “domestic scientists” was a group of first generation home economists that launched an educational reform movement to guide homemakers in performing domestic work efficiently and managing household budgets economically. This book discusses the initial experiences of early home economists and how they found support for this social and cultural agenda from Progressive educational leaders and reformers. It also examines the struggles of home economists in shaping consumers and products and forming a modern consumer society. Focusing on the four decades between World War I and the early 1960s, the book investigates home economists' experience with professionalization to explore their key position in the development of American consumer capitalism.

Keywords:   domestic scientists, home economics, domestic work, household budgets, consumers, products, World War I, professionalization, capitalism

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