Jump to ContentJump to Main Navigation
Creating ConsumersHome Economists in Twentieth-Century America$
Users without a subscription are not able to see the full content.

Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 20 September 2021

Reforming the Marketplace at the Bureau of Home Economics, 1923–1940

Reforming the Marketplace at the Bureau of Home Economics, 1923–1940

(p.98) 3 Reforming the Marketplace at the Bureau of Home Economics, 1923–1940
Creating Consumers

Carolyn M. Goldstein

University of North Carolina Press

This chapter demonstrates how home economists used the Bureau of Home Economics (BHE) to educate and advocate for rational consumption. Bureau home economists collaborated closely with university home economics professors and the American Home Economics Association (AHEA) to create a marketplace where the information required to make cost-benefit analyses of purchasing choices was readily accessible. To promote rational consumption, home economists negotiated with manufacturers and other government officials, providing input from the perspective of consumers. The chapter presents two case studies that demonstrate home economists' efforts to exert influence on both production and retail methods: the bureau's refrigeration investigations and its textiles and clothing research.

Keywords:   home economists, Bureau of Home Economics, rational consumption, American Home Economics Association, AHEA, cost-benefit analyses, refrigeration, textiles, clothing

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .