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Creating ConsumersHome Economists in Twentieth-Century America$
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Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

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Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940

Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940

Chapter:
(p.136) 4 Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940
Source:
Creating Consumers
Author(s):

Carolyn M. Goldstein

Publisher:
University of North Carolina Press
DOI:10.5149/9780807872383_goldstein.8

This chapter focuses on the set of professional ideals that business home economists brought with them to full-time employment with corporate manufacturers of foodstuffs, appliances, textiles, and other consumer products. It first discusses Experiment 63, a play that dramatizes the role of home economics in business and provides a glimpse into status of home economists working in corporate America in the interwar period. It also discusses the factors that exposed fundamental contradictions in business home economists' professional ideals, which forced them to make adjustments within the demands of corporate capitalism.

Keywords:   home economists, manufacturers, consumer products, Experiment 63, home economics, interwar period, capitalism

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