Jump to ContentJump to Main Navigation
Creating ConsumersHome Economists in Twentieth-Century America$
Users without a subscription are not able to see the full content.

Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 17 September 2021

Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940

Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940

(p.136) 4 Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940
Creating Consumers

Carolyn M. Goldstein

University of North Carolina Press

This chapter focuses on the set of professional ideals that business home economists brought with them to full-time employment with corporate manufacturers of foodstuffs, appliances, textiles, and other consumer products. It first discusses Experiment 63, a play that dramatizes the role of home economics in business and provides a glimpse into status of home economists working in corporate America in the interwar period. It also discusses the factors that exposed fundamental contradictions in business home economists' professional ideals, which forced them to make adjustments within the demands of corporate capitalism.

Keywords:   home economists, manufacturers, consumer products, Experiment 63, home economics, interwar period, capitalism

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .