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Creating ConsumersHome Economists in Twentieth-Century America$
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Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

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Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920–1940

Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920–1940

Chapter:
(p.174) 5 Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920–1940
Source:
Creating Consumers
Author(s):

Carolyn M. Goldstein

Publisher:
University of North Carolina Press
DOI:10.5149/9780807872383_goldstein.9

During the 1920s and 1930s, home economists and business managers made a place for the science of consumption inside modern consumer products manufacturing firms and established a mediating role for home economists in the production and marketing of household goods. This chapter examines the corporate embrace of home economics, focusing on the factors that led corporate managers to employ home economists and the ways in which home economists helped manufacturers understand consumers, control demand, and comply with or preempt government regulations.

Keywords:   business managers, consumption, consumer products, household goods, home economics, home economists, consumers, demand, government regulations

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