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Creating ConsumersHome Economists in Twentieth-Century America$
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Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

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From Service to Sales: Utility Home Service Departments, 1920–1940

From Service to Sales: Utility Home Service Departments, 1920–1940

(p.208) 6 From Service to Sales: Utility Home Service Departments, 1920–1940
Creating Consumers

Carolyn M. Goldstein

University of North Carolina Press

This chapter discusses the mediating role of home economists in power and light companies. Home economists were employed by gas and electric utility companies in the interwar period as a part of a massive public relations campaign to demonstrate new technologies powered by electricity and gas. Face-to-face interactions between home economists and the public assumed a primary importance as home economists demonstrated appliances and encouraged consumers to buy products that used these new sources of energy.

Keywords:   home economists, utility companies, interwar period, technologies, electricity, gas, appliances

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