Jump to ContentJump to Main Navigation
Creating ConsumersHome Economists in Twentieth-Century America$
Users without a subscription are not able to see the full content.

Carolyn M. Goldstein

Print publication date: 2012

Print ISBN-13: 9780807835531

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807872383_goldstein

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 20 September 2021

Mediation Marginalized: Home Economics in Government and Business, 1940–1970

Mediation Marginalized: Home Economics in Government and Business, 1940–1970

Chapter:
(p.242) 7 Mediation Marginalized: Home Economics in Government and Business, 1940–1970
Source:
Creating Consumers
Author(s):

Carolyn M. Goldstein

Publisher:
University of North Carolina Press
DOI:10.5149/9780807872383_goldstein.11

After 1940, home economists maintained an active role in manufacturing firms, power companies, and the U.S. Department of Agriculture (USDA), but under changing circumstances. This chapter discusses how home economists in both government and business confronted a series of simultaneous challenges to their professional identities as mediators of consumption. Business home economists found considerable demand for their services during World War II. Because of their reputation as authorities in health and food, manufacturers and retailers continued to rely on them as corporations support nutrition and conservation programs connected with national defense. After World War II, home economists gradually lost their institutional platform in government, as the USDA shifted away from a consumer-oriented program of research toward concerns with the management of problems associated with overproduction.

Keywords:   home economists, manufacturing firms, power companies, USDA, consumption, World War II, overproduction

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .