This chapter provides an overview of the characteristics and circumstances of supporters of the Universal Negro Improvement Association (UNIA) in three sections of the rural South: Southwest Georgia, the Arkansas Delta, and the Yazoo-Mississippi Delta. Drawing on the 1920 and 1930 censuses, it looks at members' households, employment, financial status, and color (black or mulatto), as well as their ages, state or national nativity, and literacy. By focusing on similarities in their situations, the chapter highlights UNIA supporters' priorities and motivations for supporting the organization. A comparison of UNIA households in 1920 and in 1930 revealed stability, upward economic mobility or stagnation, urban or northward migration, and in many cases, presumably the death of Marcus Garvey's former supporters.
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