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Sold American – Consumption and Citizenship, 1890-1945 - North Carolina Scholarship Online
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Sold American: Consumption and Citizenship, 1890-1945

Charles F. McGovern


At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. This book examines the key players who are active in shaping this cultural evolution: advertisers and consumer advocates. It argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, the book shows, used na ... More

Keywords: spending, consumer culture, social identity, self-cultivation, advertisers, consumer advocates, mass consumption, nationality, citizenship, nationalist ideals

Bibliographic Information

Print publication date: 2006 Print ISBN-13: 9780807830338
Published to North Carolina Scholarship Online: September 2014 DOI:10.5149/9780807876640_mcgovern


Affiliations are at time of print publication.

Charles F. McGovern, author