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Sold AmericanConsumption and Citizenship, 1890-1945$
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Sold American: Consumption and Citizenship, 1890-1945

Charles F. McGovern

Print publication date: 2006

Print ISBN-13: 9780807830338

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807876640_mcgovern

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Advertisers and Consumers, 1890–1930

Advertisers and Consumers, 1890–1930

Chapter:
(p.23) Chapter 1 Advertisers and Consumers, 1890–1930
Source:
Sold American
Author(s):

Charles F. McGovern

Publisher:
University of North Carolina Press
DOI:10.5149/9780807876640_mcgovern.5

Advertising is a thoroughly integrated tool of industrial capitalism, encouraging people to purchase a plethora of products to meet the material needs of their everyday lives. This chapter examines advertising's role in inventing the modern consumer in crucial episodes. It describes their strategies in portraying women as consumers and their conquest of broadcast radio as an advertising medium.

Keywords:   advertising, capitalism, products, consumer, women, broadcast radio

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