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Sold AmericanConsumption and Citizenship, 1890-1945$
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Charles F. McGovern

Print publication date: 2006

Print ISBN-13: 9780807830338

Published to North Carolina Scholarship Online: September 2014

DOI: 10.5149/9780807876640_mcgovern

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Advertisers and Consumers, 1890–1930

Advertisers and Consumers, 1890–1930

(p.23) Chapter 1 Advertisers and Consumers, 1890–1930
Sold American

Charles F. McGovern

University of North Carolina Press

Advertising is a thoroughly integrated tool of industrial capitalism, encouraging people to purchase a plethora of products to meet the material needs of their everyday lives. This chapter examines advertising's role in inventing the modern consumer in crucial episodes. It describes their strategies in portraying women as consumers and their conquest of broadcast radio as an advertising medium.

Keywords:   advertising, capitalism, products, consumer, women, broadcast radio

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