This book presents the history of Campus Crusade for Christ as a window into the world of American evangelicalism since 1945. Campus Crusade, founded by Bill Bright at the University of California at Los Angeles in 1951, had, by the century's end, grown into a global evangelical empire. The ministry's staff talked about Jesus Christ at fraternity meetings, evangelized students from Daytona to Balboa on spring break trips, organized evangelistic advertising campaigns in American cities, brought a film about Jesus to remote overseas villages, and hosted conferences designed to “rekindle the fire” of Christian marriages. Alongside Billy Graham, Oral Roberts, Pat Robertson, and Jerry Falwell, Bright was one of the most influential evangelical power brokers of the late twentieth century, able to mobilize large coalitions of conservative Christians for both evangelistic and partisan ends.
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