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Bill Bright & Campus Crusade for ChristThe Renewal of Evangelicalism in Postwar America$
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John G. Turner

Print publication date: 2008

Print ISBN-13: 9780807831854

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807889107_turner

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 13 October 2019

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
Bill Bright & Campus Crusade for Christ
Author(s):

John G. Turner

Publisher:
University of North Carolina Press
DOI:10.5149/9780807889107_turner.4

This book presents the history of Campus Crusade for Christ as a window into the world of American evangelicalism since 1945. Campus Crusade, founded by Bill Bright at the University of California at Los Angeles in 1951, had, by the century's end, grown into a global evangelical empire. The ministry's staff talked about Jesus Christ at fraternity meetings, evangelized students from Daytona to Balboa on spring break trips, organized evangelistic advertising campaigns in American cities, brought a film about Jesus to remote overseas villages, and hosted conferences designed to “rekindle the fire” of Christian marriages. Alongside Billy Graham, Oral Roberts, Pat Robertson, and Jerry Falwell, Bright was one of the most influential evangelical power brokers of the late twentieth century, able to mobilize large coalitions of conservative Christians for both evangelistic and partisan ends.

Keywords:   Campus Crusade, evangelical power brokers, Bill Bright, Billy Graham, Oral Roberts, Pat Robertson, Jerry Falwell

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