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Bill Bright & Campus Crusade for ChristThe Renewal of Evangelicalism in Postwar America$
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John G. Turner

Print publication date: 2008

Print ISBN-13: 9780807831854

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807889107_turner

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The Conservative Impulses of the Early 1960s

The Conservative Impulses of the Early 1960s

(p.93) 4 The Conservative Impulses of the Early 1960s
Bill Bright & Campus Crusade for Christ

John G. Turner

University of North Carolina Press

This chapter shows how the Campus Crusade grew quickly in the early 1960s despite its conflicts with Bob Jones University and the emerging charismatic movement. In fact, by 1963, the organization had tripled in size to nearly 300 staff on 108 campuses. The ministry maintained its small office in Los Angeles and the summer training grounds on Lake Minnetonka in Mound, Minnesota. Bill Bright remained an evangelical entrepreneur, launching ministries in Asia and Latin America, beginning an evangelistic ministry to American laypeople, and experimenting with evangelism through various forms of media, including records and radio. As Crusade grew, Bright and his top assistants further standardized their evangelistic approach and adopted more formal means of staff training. The growth in staff and the organization's overseas expansion also caused Crusade to move away from an older evangelical tradition of “faith missions” toward the embrace of modern fund-raising and marketing tools.

Keywords:   Campus Crusade, Bob Jones University, charismatic movement, evangelical entrepreneur, evangelistic ministry, evangelism

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