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Bill Bright & Campus Crusade for ChristThe Renewal of Evangelicalism in Postwar America$
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John G. Turner

Print publication date: 2008

Print ISBN-13: 9780807831854

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807889107_turner

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The Evangelical Bicentennial

The Evangelical Bicentennial

Chapter:
(p.147) 6 The Evangelical Bicentennial
Source:
Bill Bright & Campus Crusade for Christ
Author(s):

John G. Turner

Publisher:
University of North Carolina Press
DOI:10.5149/9780807889107_turner.10

This chapter focuses on Bill Bright's support of Christian Citizen, which provides an early example of evangelical political activism. Evangelical political efforts in the mid-1970s, however, became far more influential and noteworthy. One simple yet often overlooked reason for evangelicals' newfound political significance was the dramatic growth of evangelical institutions. In the 1960s, few evangelical leaders commanded large and visible institutions that held the potential for political influence. By the mid-1970s, the evangelical universe seemed crowded with a new generation of stars: Robertson, Rex Humbard, and Jim Bakker were all notable television personalities with large audiences. Campus Crusade had, by the early 1970s, evolved into a ministry of several thousand staff members. Politicians took note of these personalities and institutions, and identified them as vehicles through which they could court an emerging constituency.

Keywords:   Bill Bright, Christian Citizen, evangelical political activism, political significance, evangelical institutions

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