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On Location in CubaStreet Filmmaking during Times of Transition$
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Ann Marie Stock

Print publication date: 2009

Print ISBN-13: 9780807832691

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807894194_stock

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Establishing Community Media in the Mountains

Establishing Community Media in the Mountains

Televisión Serrana Strengthens Highland Identity

Chapter:
(p.77) 2 Establishing Community Media in the Mountains
Source:
On Location in Cuba
Author(s):

Ann Marie Stock

Publisher:
University of North Carolina Press
DOI:10.5149/9780807894194_stock.8

This chapter examines the development of Televisión Serrana, a media collective located in the remote Sierra Maestra region. It addresses the following questions: How did the community media initiative manage to emerge in a time of economic uncertainty and sociopolitical upheaval on the island? How has it continued to thrive, given the decline in community-based media initiatives around the world? And how has it succeeded in building human capacity, preserving and promoting a unique sense of identity and community, and establishing alliances across the island and beyond? The project's success is primarily attributed to the balance achieved among international, national, and local partners.

Keywords:   Televisión Serrana, media collective, Sierra Maestra

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