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Brand NFLMaking and Selling America's Favorite Sport$
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Michael Oriard

Print publication date: 2010

Print ISBN-13: 9780807871560

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807899656_oriard

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(p.1) Introduction
Brand NFL

Michael Oriard

University of North Carolina Press

The Introduction provides an overview on changes in the image of professional football over the years. It provides a detailed discussion on the origin of the National Football League (NFL). It presents struggles with the development and progress of the organization. It looks into the successes and failures of the NFL. Pro football has previuosly lacked pageantry and spectacle. It discusses various factors which aided the growth and popularity of the NFL including the role of national media and magazines. It examines the shift in the image of pro football to how it is seen today. It provides an insight into the crucial role played by Bert Bell and Pete Rozelle in the early development of the NFL.

Keywords:   National League Football, NFL, Bert Bell, Pete Rozelle, media, Pro Football

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