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Brand NFLMaking and Selling America's Favorite Sport$
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Michael Oriard

Print publication date: 2010

Print ISBN-13: 9780807871560

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807899656_oriard

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The Creation of the Modern NFL in the 1960s

The Creation of the Modern NFL in the 1960s

(p.10) 1 The Creation of the Modern NFL in the 1960s
Brand NFL

Michael Oriard

University of North Carolina Press

The chapter looks at the emergence of the modern National Football League (NFL) in the 1960s. It explores the growing popularity of the players and discusses how football became the nation's favorite spectator sport. It looks into the achievements and stardom of Jim Brown. The chapter provides a detailed examination of the role of Pete Rozelle in the emergence of the image of the modern NFL. He is termed as the master architect of the modern NFL. The chapter also provides an overview of the promotional role of NFL films and the Super Bowl.

Keywords:   National Football League, NFL, superpatriotism, Pete Rozelle, NFL films, Super Bowl

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