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Michael Oriard

Print publication date: 2010

Print ISBN-13: 9780807871560

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807899656_oriard

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The End of the Rozelle Era

The End of the Rozelle Era

(p.95) 3 The End of the Rozelle Era
Brand NFL

Michael Oriard

University of North Carolina Press

The chapter examines various damages caused to the NFL and the resignation of Pete Rozelle in 1989. It discusses Bill Walsh's West Coast Offense which revolutionized defensive play. The media played a crucial role in increasing the popularity of the Super Bowl. But the performance of the NFL eventually dipped. Stained labor relations added to the struggle of the NFL. The structural breakdown of the NFL, arrests, and drug offenses contributed to the troubled situation. The chapter presents some legal views on violations of the antitrust law by the Rozelle Rule.

Keywords:   Pete Rozelle, drug offenses, Bill Walsh, West Coast Offense, defensive play, labor relations, Rozelle Rule

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