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Brand NFLMaking and Selling America's Favorite Sport$
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Michael Oriard

Print publication date: 2010

Print ISBN-13: 9780807871560

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807899656_oriard

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 04 August 2021

The New NFL

The New NFL

Chapter:
(p.140) 4 The New NFL
Source:
Brand NFL
Author(s):

Michael Oriard

Publisher:
University of North Carolina Press
DOI:10.5149/9780807899656_oriard.7

The chapter focuses on the emergence of the “new NFL” in the 1990s and its economic foundation. Labor peace, television contracts, and stadium revenue played an important role in the progress of the NFL. The chapter examines Paul Tagliabue's analysis relating to the entertainment business, stadium economics, and labor peace. It presents a discussion on the collective bargaining agreement, marketing, and branding of NFL football, and the passion of the fans for the game. It discusses the stability in the financial structure of the NFL and the role of free agency in its prosperity. The imposition of a salary cap and shared revenues contributed to the emergence of the new NFL.

Keywords:   labor peace, Paul Tagliabue, New NFL, salary cap, branding, marketing, collective bargaining agreement

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