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Brand NFLMaking and Selling America's Favorite Sport$
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Michael Oriard

Print publication date: 2010

Print ISBN-13: 9780807871560

Published to North Carolina Scholarship Online: July 2014

DOI: 10.5149/9780807899656_oriard

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(p.250) Conclusion
Brand NFL

Michael Oriard

University of North Carolina Press

This Conclusion presents a future perspective on post-new NFL management and fans. It discusses the achievements of Paul Tagliabue. Labor peace is argued to be the greatest achievement of Tagliabue. The Conclusion addresses issues related to the growing image of the NFL as a media company rather than a national league. It states that Roger Goodell's approach was more media inclined. Reports of disorderly conduct, arrests, and drug offenses among players distorted the public image of the sport. The Conclusion observes the challenges faced by the NFL related to the issue over revenue sharing. What does the future for the NFL look like?

Keywords:   Paul Tagliabue, revenue sharing, labor peace, Roger Goodell, future

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