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Brand NFL – Making and Selling America's Favorite Sport - North Carolina Scholarship Online
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Brand NFL: Making and Selling America's Favorite Sport

Michael Oriard


Professional football today is an $8 billion sports entertainment industry—and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labor negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries.

Keywords: professional football, spectator sport, National Football League, American Life, NFL, offseason, concussions, head injuries

Bibliographic Information

Print publication date: 2010 Print ISBN-13: 9780807871560
Published to North Carolina Scholarship Online: July 2014 DOI:10.5149/9780807899656_oriard


Affiliations are at time of print publication.

Michael Oriard, author