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Seeing Race in Modern America - North Carolina Scholarship Online
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Seeing Race in Modern America

Matthew Pratt Guterl


This book focuses on how and why we come to see race in very particular ways. What does it mean to see someone as a color? As racially mixed or ethnically ambiguous? What history makes such things possible? Drawing creatively from advertisements, YouTube videos, and everything in between, it redirects our understanding of racial sight away from the dominant categories of color—away from brown and yellow and black and white—and instead insists that we confront the visual practices that make those same categories seem so irrefutably important. Zooming out for the bigger picture, the author illum ... More

Keywords: race, advertisements, YouTube videos, racial sight, postracial society, color

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9781469610689
Published to North Carolina Scholarship Online: July 2014 DOI:10.5149/9781469610696_Guterl


Affiliations are at time of print publication.

Matthew Pratt Guterl, author