This chapter focuses on the “See Something, Say Something” campaign, which had become national by the spring of 2010. Dan Fanelli, an insurgent Republican candidate for a seat in the House of Representatives, asked television viewers in central Florida to trust their eyes. In the commercial, he stood between an elderly man presented as “white,” with light skin, white hair, glasses, and a tie, and a younger, muscled man with dark hair, wearing a black t-shirt, with a scowl and a menacing, hunched-over posture. Fanelli gestured to the bespectacled white face and, with heavy sarcasm, asked his potential constituents, “Does this look like a terrorist?” Laughingly, he then turned to “this guy”—the man we are meant to see as dark, as foreign, as Islamic—and asked the same question.
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