Surfing the New Wave
Surfing the New Wave
Music, Leisure, and Consumption
This chapter discusses the spread of youth-led music and consumption. It suggests that these realms became pivotal to the ways in which young people constructed a sense of generational belonging at the time that they irrupted, as youth, in the public arena. Secondary school and university students, working young women and men: they all created and participated in new leisure and consumption practices that were exclusively youthful and helped to juvenilize mass culture at large. However, in these realms young people also built up renewed, class-inflected senses of cultural distinction, thus complicating any understanding of youth and youth culture as homogeneous categories. A juvenilized mass culture was the social space where the groups that participated competed for the definition of taste, as it related to music idols, sites of entertainment, or fashion items.
Keywords: Argentina, youth culture, music, mass culture, social class, young people
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