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AlcoholA History$
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Rod Phillips

Print publication date: 2014

Print ISBN-13: 9781469617602

Published to North Carolina Scholarship Online: January 2015

DOI: 10.5149/northcarolina/9781469617602.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 24 May 2022



(p.1) Introduction

Rod Phillips

University of North Carolina Press

This introductory chapter begins with a review of key themes in the history of alcohol. It then sets out the book's purpose, which is to survey how alcohol was first situated in the various cultures within which it was consumed, and describe how alcohol related to structures and processes of power and to issues of gender, class, race/ethnicity, and generation. The focus of the book is Europe, but the book also provides an extensive treatment of North America. The justification is that, even though alcoholic beverages might have originated elsewhere, and were certainly consumed throughout most of the world, Europeans integrated alcohol more extensively, and in greater volumes, into their cultures than people of any other region.

Keywords:   alcoholic beverages, alcohol, history, Europe, North America, power, gender, class, race, generation

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