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AlcoholA History$
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Rod Phillips

Print publication date: 2014

Print ISBN-13: 9781469617602

Published to North Carolina Scholarship Online: January 2015

DOI: 10.5149/northcarolina/9781469617602.001.0001

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European Alcohol in Contact 1500–1700

European Alcohol in Contact 1500–1700

Non-European Worlds

(p.132) 7 European Alcohol in Contact 1500–1700

Rod Phillips

University of North Carolina Press

This chapter looks at the role alcohol played in the efforts of Europeans to contact, conquer, and colonize regions in the Americas, Africa, and Asia in the sixteenth and seventeenth centuries. When Europeans sailed the vast distances to the Americas, Africa, and Asia, they took alcohol with them. Early explorers shared alcohol with the indigenous inhabitants they met, just as they used alcohol for hospitality purposes in Europe. As contact with specific regions became more regular and European settlements were established, traders and settlers began to introduce their alcoholic beverages on a more regular basis to the indigenous populations of regions as disparate as Peru, New England, and India. Eventually, as Europeans established permanent settlements, they planted vineyards, built breweries, and later constructed distilleries, making themselves self-sufficient in alcohol production in many parts of the non-European world.

Keywords:   alcohol, Europeans, colonization, alcoholic beverages, indigenous populations

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