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What Is Veiling?$
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Sahar Amer

Print publication date: 2014

Print ISBN-13: 9781469617756

Published to North Carolina Scholarship Online: January 2015

DOI: 10.5149/northcarolina/9781469617756.001.0001

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Islamic Fashion, Beauty Pageants, and Muslim Dolls

Islamic Fashion, Beauty Pageants, and Muslim Dolls

(p.148) Chapter Eight Islamic Fashion, Beauty Pageants, and Muslim Dolls
What Is Veiling?

Sahar Amer

University of North Carolina Press

This chapter focuses on the Islamic fashion industry and how some women have adopted fashion as an expression of individuality or as a strategy of resistance toward conservative interpretations of Islam. It examines criticisms against veiling fashions, particularly by conservative Muslims who view the very idea of Muslim fashion as a threat to the practices of devotion and to Islamic core values. It first traces the history of the Islamic fashion industry and the rise of the Muslim middle class before turning to the shopping habits of Muslim women with regards to fashion. It then considers the way Euro-American fashion designers adapt to Islamic fashion; the emergence of fashion design in the Middle East, Africa, and Asia; and Muslim and Middle Eastern designers' development of their own fashion lines, brands, and styles. It also looks at other fashion-related trends that target Muslim women, from swimwear and hair salons to fashion shows, fashion magazines, beauty pageants, and Muslim dolls.

Keywords:   fashion industry, Islam, veiling, Muslim fashion, middle class, Muslim women, fashion designers, fashion design, beauty pageants, Muslim dolls

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