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Guaranteed PureThe Moody Bible Institute, Business, and the Making of Modern Evangelicalism$
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Timothy Gloege

Print publication date: 2015

Print ISBN-13: 9781469621012

Published to North Carolina Scholarship Online: January 2016

DOI: 10.5149/northcarolina/9781469621012.001.0001

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Religion on a “Business Basis”

Religion on a “Business Basis”

(p.117) Five Religion on a “Business Basis”
Guaranteed Pure

Timothy E. W. Gloege

University of North Carolina Press

This chapter charts the early life and work of Henry Parsons Crowell, his efforts to put the Moody Bible Institute (MBI) on a “business basis,” and his first attempt to influence middle-class Protestantism. Crowell was born in Cleveland, Ohio, in 1855; he would later go on to found the Quaker Oats Company in 1901, profoundly shaping the current economic landscape as it entered the modern era. He would use this same business acumen to revitalize the MBI, by becoming its president and quickly incorporating his business ideas into this religious work without a second thought, for Moody already had made borrowing such concepts unremarkable. But the business strategies themselves were new and thus would transform the purpose of Moody's institution even as Crowell stayed true to the founder's business spirit.

Keywords:   Henry Parsons Crowell, Quaker Oats Company, Moody Bible Institute, MBI, business strategies, Protestantism

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