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Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Timothy Gloege


American evangelicalism has long walked hand in hand with modern consumer capitalism. This book shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. This book explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific ... More

Keywords: American evangelicalism, consumer capitalism, Moody Bible Institute, God, Dwight Lyman Moody, Henry Crowell, corporate evangelical

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9781469621012
Published to North Carolina Scholarship Online: January 2016 DOI:10.5149/northcarolina/9781469621012.001.0001


Affiliations are at time of print publication.

Timothy Gloege, author