Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism
Timothy Gloege
Abstract
American evangelicalism has long walked hand in hand with modern consumer capitalism. This book shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. This book explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific ... More
American evangelicalism has long walked hand in hand with modern consumer capitalism. This book shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. This book explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their “corporate evangelical” framework was a modern individualism understood primarily in terms of economic relations.
Keywords:
American evangelicalism,
consumer capitalism,
Moody Bible Institute,
God,
Dwight Lyman Moody,
Henry Crowell,
corporate evangelical
Bibliographic Information
| Print publication date: 2015 |
Print ISBN-13: 9781469621012 |
| Published to North Carolina Scholarship Online: January 2016 |
DOI:10.5149/northcarolina/9781469621012.001.0001 |
