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Selling EmpireIndia in the Making of Britain and America, 1600-1830$
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Jonathan Eacott

Print publication date: 2016

Print ISBN-13: 9781469622309

Published to North Carolina Scholarship Online: September 2016

DOI: 10.5149/northcarolina/9781469622309.001.0001

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(p.382) 8 Conversions
Selling Empire

Jonathan Eacott

University of North Carolina Press

The changes to the Company charter in 1813 were not confined to the Company’s trade; they reflected the rise not only of British cotton manufacturing but of Company rule and of evangelical sentiment. British and American evangelicals, missionaries in India, and Company servants debated whether spiritual and material conversions in India would or should happen together and the proper modes and aesthetics of British rule. Rather than fading away, contests over the adoption of Indian goods and norms continued. Nevertheless, India and America had, in some measures, been converted. America had finally become the cotton-cultivating India dreamed of by seventeenth-century English thinkers and adventurers, though it remained unclear the extent to which India had become a new America.

Keywords:   Missionaries, Evangelicals, Aesthetics, Conversion, Indian Goods, East India Company Charter, Cotton, Manufacturing

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