Jump to ContentJump to Main Navigation
Born to Be WildThe Rise of the American Motorcyclist$
Users without a subscription are not able to see the full content.

Randy D. McBee

Print publication date: 2015

Print ISBN-13: 9781469622729

Published to North Carolina Scholarship Online: January 2016

DOI: 10.5149/northcarolina/9781469622729.001.0001

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 22 September 2021

You Ain’T Shit if You Don’t Ride a Harley

You Ain’T Shit if You Don’t Ride a Harley

The Middle-Class Motorcyclist and the Japanese Honda

Chapter:
(p.91) 3 You Ain’T Shit if You Don’t Ride a Harley
Source:
Born to Be Wild
Author(s):

Randy D. McBee

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469622729.003.0003

This chapter examines the rise of the middle-class motorcyclist and how their impact on motorcycle culture shaped the public's perception of motorcyclists. Postwar affluence and an increasingly pervasive consumer culture contributed to the 1960s “craze” for motorcycling. The middle-class motorcycle enthusiast made motorcycling respectable and family friendly and stood in sharp contrast to the traditional working-class rider. The middle-class rider was simply better at consuming motorcycles than producing them and affected a style that highlighted those differences. The potential to change motorcycling culture was clear, and it translated into an increasingly bitter debate over brand-name loyalty, highlighting the ways in which race shaped motorcycle culture but also reflected a deep-seated class divide that became more conspicuous as consumption became one of the defining issues dividing motorcyclists.

Keywords:   middle-class motorcyclist, consumer culture, brand-name loyalty, motorcycle culture, class divide

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .