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Remaking the American PatientHow Madison Avenue and Modern Medicine Turned Patients into Consumers$
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Nancy Tomes

Print publication date: 2015

Print ISBN-13: 9781469622774

Published to North Carolina Scholarship Online: May 2016

DOI: 10.5149/northcarolina/9781469622774.001.0001

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Shopping Mall Medicine

Shopping Mall Medicine

(p.321) Ten Shopping Mall Medicine
Remaking the American Patient

Nancy Tomes

University of North Carolina Press

This chapter focuses on what New York Times reporter Milt Freudenheim called “shopping mall medicine,” dedicated to providing quick and convenient service to patients every day of the week. It traces the emergence of for-profit health care companies such as Humana and the Hospital Corporation of America and examines how they transformed the economic dynamics of medical care, particularly as they affected physicians. It also considers the rise of a new medical-industrial complex, financed in part by postwar funding for both hospitals and physicians, and some of its most visible elements, including health maintenance organizations. Finally, it examines other factors that dealt a blow to the medical profession's sense of autonomy, such as the Supreme Court's 1982 ruling for the Federal Trade Commission in its lawsuit against the American Medical Association over the issue of physician advertising.

Keywords:   shopping mall medicine, patients, for-profit health care companies, medical care, physicians, medical-industrial complex, hospitals, health maintenance organizations, American Medical Association, advertising

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