The Barbarians Are at the Gate
This concluding chapter examines efforts to make health care more consumer-friendly, including coupons for prescription drugs, lotteries for in vitro fertilization treatments, and smartphone apps to measure blood pressure or blood sugar. It first considers how cellphones and wireless connections can enable patient-consumers to gain easier access to their medical records, along with the attitudes of health providers toward such prospects. It then discusses the inroads that the language of retail has made into contemporary discussions of patient care; the extent to which older distinctions between professionalism and commercialism have persisted in American medicine today; and the positive achievements of medical consumerism. It also assesses the quality of care in 2015 compared to 1965 and looks at the debates over who should bear the rising costs of medical care. Finally, it emphasizes the importance of medical consumerism in addressing the challenges that lie ahead with regards to medical care.
North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.