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Liberated ThreadsBlack Women, Style, and the Global Politics of Soul$
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Tanisha Ford

Print publication date: 2015

Print ISBN-13: 9781469625157

Published to North Carolina Scholarship Online: May 2016

DOI: 10.5149/northcarolina/9781469625157.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 01 July 2022

The Soul Wide World

The Soul Wide World

The “Afro Look” in South Africa from the 1970s to the New Millennium

Chapter:
(p.159) 6 The Soul Wide World
Source:
Liberated Threads
Author(s):

Tanisha C. Ford

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469625157.003.0007

Delving into the landscape of South Africa’s black and coloured townships, this chapter examines the growing popularity of soul style, called the “Afro look” in the region. It examines South Africans’ beauty and fashion culture during the era in which antiapartheid activism intensified among student activists. The first generation of recognized fashion and jewelry designers, inspired by the history of social activism in their country, redefined beauty politics and adornment in underground social spaces. This chapter offers a close reading of South Africa’s Drum magazine and draws on interviews the author conducted with South African fashion designers, models, jewelry makers, and ordinary women who came of age in the 1970s.

Keywords:   apartheid, Soweto, Drum, Stoned Cherrie, Afro look, Shebeen, black consciousness, Nelson Mandela, modern girl

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