Research-to-Revenue: A Practical Guide to University Startups is an essential field guide for navigating the murky waters of university spinouts. It combines the theory and practice of translating ground-breaking university research into high-impact products. Books on entrepreneurship abound but few address the unique aspects of a university startup, namely the importance of intellectual property, the technical and market risks of developing technology-based products, and the role of the faculty and university in the startup. The heart of the book are the 18 Key Steps to a Startup, from recogn ... More

Research-to-Revenue: A Practical Guide to University Startups is an essential field guide for navigating the murky waters of university spinouts. It combines the theory and practice of translating ground-breaking university research into high-impact products. Books on entrepreneurship abound but few address the unique aspects of a university startup, namely the importance of intellectual property, the technical and market risks of developing technology-based products, and the role of the faculty and university in the startup. The heart of the book are the 18 Key Steps to a Startup, from recognizing the university research-based business opportunity to recruiting the management team to writing the business plan. Each step is described in practical terms, based on the authors’ experiences in launching university startups. These steps are further reinforced by three case studies, each described in terms of the steps. The book concludes with a section for key stakeholders: research faculty, business leaders, and university administrators. For aspiring faculty entrepreneurs and business leaders, practical advice and lessons learned are provided from faculty founders and entrepreneurs who have “been there, done that”. The book is accompanied by the ResearhToRevenue.com website where readers can access business documents, grant applications, and other practical resources.