Jump to ContentJump to Main Navigation
Research To RevenueA Practical Guide to University Start-Ups$
Users without a subscription are not able to see the full content.

Don Rose and Cam Patterson

Print publication date: 2016

Print ISBN-13: 9781469625263

Published to North Carolina Scholarship Online: May 2016

DOI: 10.5149/northcarolina/9781469625263.001.0001

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 17 October 2019

The University Start-Up

The University Start-Up

Characteristics and Context

Chapter:
(p.22) 2 The University Start-Up
Source:
Research To Revenue
Author(s):

Don Rose

Cam Patterson

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469625263.003.0003

A university startup has a number of characteristics, many of which are common to any startup. Central to the startup is the business model, the mechanism by which the company will create, market, and sell products and services in exchange for money from the customer. In addition, university startups involve many discrete operations including technology development, product development, sales and marketing, and manufacturing. The university startup is set in the context of an ecosystem composed of the university, people, and money. The university provides the innovation, usually in the form of intellectual property by way of a license, around which the startup is formed. People provide the expertise, management, judgement, decision-making, advice, and connections essential for launching and growing a startup. Money is the fuel to build the startup. It comes in two basic forms: dilutive and non-dilutive. The former involving a sharing of the company ownership and the latter not.

Keywords:   Technology Development, Product Development, SBIR, Dilution, Funding, Venture Capital, Angel Investing, Management, Advisor

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .