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Research To RevenueA Practical Guide to University Start-Ups$
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Don Rose and Cam Patterson

Print publication date: 2016

Print ISBN-13: 9781469625263

Published to North Carolina Scholarship Online: May 2016

DOI: 10.5149/northcarolina/9781469625263.001.0001

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The University Start-Up

The University Start-Up

Characteristics and Context

(p.22) 2 The University Start-Up
Research To Revenue

Don Rose

Cam Patterson

University of North Carolina Press

A university startup has a number of characteristics, many of which are common to any startup. Central to the startup is the business model, the mechanism by which the company will create, market, and sell products and services in exchange for money from the customer. In addition, university startups involve many discrete operations including technology development, product development, sales and marketing, and manufacturing. The university startup is set in the context of an ecosystem composed of the university, people, and money. The university provides the innovation, usually in the form of intellectual property by way of a license, around which the startup is formed. People provide the expertise, management, judgement, decision-making, advice, and connections essential for launching and growing a startup. Money is the fuel to build the startup. It comes in two basic forms: dilutive and non-dilutive. The former involving a sharing of the company ownership and the latter not.

Keywords:   Technology Development, Product Development, SBIR, Dilution, Funding, Venture Capital, Angel Investing, Management, Advisor

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