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Research To RevenueA Practical Guide to University Start-Ups$
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Don Rose and Cam Patterson

Print publication date: 2016

Print ISBN-13: 9781469625263

Published to North Carolina Scholarship Online: May 2016

DOI: 10.5149/northcarolina/9781469625263.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 21 October 2019

Key Steps to a Start-Up

Key Steps to a Start-Up

Chapter:
(p.77) 3 Key Steps to a Start-Up
Source:
Research To Revenue
Author(s):

Don Rose

Cam Patterson

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469625263.003.0004

Spinning a company out of the university, based on university scientific research involves a number of key steps: Recognizing the Opportunity Disclosure to the University Filing for IP Protection Recruiting Advisors and Mentors Developing the Business Case Forming the Company Building the Management Team Licensing the Intellectual Property Gathering Market Information Defining and Refining the Business Model Early-Stage Marketing Writing The Business Plan Raising Initial Capital Finding Space Raising Growth Capital Developing the Product Engaging the Customer: Marketing, Sales, and Business Development Establishing Manufacturing The Exit Each step is considered in detail with practical recommendations based on the authors’ experience.

Keywords:   Business Case, Business Plan, Marketing and Sales, Seed Capital, Growth capital, Intellectual Property protection, Management team, Company formation

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